ePublishing: GEO isn't replacing SEO — it's the next evolution of it

ePublishing's piece cuts straight to what should be obvious by now: the skills that made you good at SEO are the same skills that make you good at GEO. Clear structure. Expert sourcing. E-E-A-T signals. Authoritative, citable content. Schema markup. None of this is new.

What's new is the interface. Instead of ranking in a list of blue links, you're getting cited inside an AI-generated answer. The goal shifted from earning a click to becoming the answer. But the underlying work — being the most credible, clearly structured, authoritative source on a topic — hasn't changed at all.

The article's summary is worth repeating: SEO is about getting found. GEO is about getting featured. That's not a death announcement. That's a job promotion.