Running since 2025
A curated record of articles, data, and posts that reinforce what should be obvious: SEO is not dead, and will not be dead as long as search engines have organic listings.
Inc. surveyed 21 business leaders on how they're approaching GEO. Most gave predictable answers about AI tools and content strategy. But Kim Bode of 8THIRTYFOUR said the quiet part out loud: GEO is content and thought leadership reframed through an AI lens. The fundamentals β consistency, relevance, authority, structure β are the same ones that have driven search visibility since the beginning.
When one of the most influential venture capital firms in the world publishes a deep analysis of GEO, it's worth reading carefully β not because it signals the death of SEO, but because of what it actually says. a16z partners Zach Cohen and Seema Amble frame GEO as the next chapter of search, not its funeral. The underlying work β building authority, earning citations from credible sources, structuring content so machines can parse it β is the same work SEOs have been doing for two decades.
ePublishing's piece cuts straight to what should be obvious by now: the skills that made you good at SEO are the same skills that make you good at GEO. Clear structure. Expert sourcing. E-E-A-T signals. Authoritative, citable content. Schema markup. None of this is new.
Chima Mmeje at Moz has had enough. In this piece she methodically dismantles the claims that have been circulating from SEO influencers this year β that generative search will replace Google, that GEO is a meaningless buzzword, that LLMs are on track to take Google's market share. She brings data: Google processed 373 times more searches than ChatGPT in 2024. Google's ad revenue was $348 billion. ChatGPT's US and UK traffic is still 2.5 times lower than Bing's.